.YOU MAY certainly not realise it, but various fonts elicit different emotional states. Serif typefaces, along with small strokes in the end of letters, are actually commonly located in publications as well as papers. They appear dependable and authoritative. Sans serif typefaces, which appear, can look present day and laid-back. Aesthetic consistency gives viewers a sense that they recognize where they stand it assists to construct trust. When it comes to The Financial expert, it specifies the tone for our writing.